Who We Are
At NOUVEAU (pronounced New-voh), we believe true wealth is not defined by money alone. It is found in creativity, individuality, and confidence, the things that make a person unique. Our name, paired with the phrase nouvelles richesses meaning “new riches,” reflects this philosophy. To us, “new riches” represent more than material success; they embody a richness of style, a richness of thought, and a richness of community. We create clothing that speaks to people who value expression, authenticity, and timeless design over fleeting trends.
Every piece we release is thoughtfully crafted to blend modern edge with clean simplicity, giving you the freedom to wear it in your own way. We are inspired by the streets, by art, by culture, and by the people who push boundaries and redefine what it means to be bold. NOUVEAU is not about following fashion. It is about shaping it. By wearing NOUVEAU, you are embracing a new standard of wealth: one built on identity, creativity, and the confidence to be yourself.
What does nouvelles richesses mean?
The phrase nouvelles richesses (pronounced noo-vel ree-shess), meaning “new riches,” captures the heart of what drives NOUVEAU. It represents a shift away from the traditional idea of wealth as something purely material, measured only in money or possessions, and instead embraces a deeper richness found in creativity, authenticity, and personal expression. Nouvelles richesses is about the value of individuality, the confidence to be yourself, the freedom to explore new ideas, and the courage to push boundaries in style and in life. It is about celebrating the richness of culture, community, and originality, where what you wear becomes an extension of your story. At NOUVEAU, nouvelles richesses reminds us that true wealth is not owned. It is lived, and it is expressed in every design we create.